Chromatic Wednesdays is a bi-weekly event series hosted by Apartment Project Berlin, with the support of the Berlin Senate. Each Wednesday, a different artist takes the stage—bringing together sound, performance, and moving image in an intimate gallery setting.

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The visual identity was designed as a flexible yet recognizable system—allowing each edition to take on its own rhythm while remaining part of a cohesive whole. Color, motion, and typography shift slightly every week, echoing the evolving spirit of the program.

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The design system lives across physical and digital touchpoints, including posters, social media, screen visuals, and printed handouts. Rather than creating a fixed logo or layout, I built a living structure that can adapt to the flow of each week’s contribution.

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Design & art direction: Suat Can Beldek

Initiator / organizer: Emre Birismen & Melih Sarigöl

Funded by: Berlin Senate Department for Culture and Social Cohesion