Cloud Theatre is a children’s theatre company offering a fun and immersive way to learn English—through stage plays based on classics like Sherlock Holmes, Back to the Future, Macbeth, and Alice in Wonderland. The company works with students from primary to high school, blending language learning with performance, imagination, and joy.

‍

The brand identity was developed in collaboration with a theatre production company, inspired by their archive of past plays. A central illustrative character was created to unify these diverse stories, acting as a visual narrator across materials. This character lives in both static and animated formats—appearing in posters, programs, motion graphics, and digital platforms.

‍

The design system had to be flexible, charming, and age-inclusive—engaging younger children without losing the attention of older students. Visual references borrow from storybook illustration, early cinema, and stage design.

‍

‍

Design & art direction: Suat Can Beldek

Tools: Adobe Illustrator, After Effects

Typefaces: Pangram Pangram, Velvetyne Type Foundry

‍