FTN is a color forecasting startup working at the intersection of research, trend analysis and material culture. As the company evolved, its existing visual language no longer reflected the clarity and authority of its methodology. The refresh focused on repositioning colour from a decorative element into a communicative and structural tool.

‍

The identity is built around the idea of color as information. Rather than embellishing content, color is used to organise, signal and support meaning. This approach creates a visual system that reflects FTN’s analytical nature while remaining accessible and direct.

‍

The brand refresh introduces a clearer typographic hierarchy, a more structured layout logic and a calibrated colour framework designed to scale across reports, digital platforms and communication materials. The result is a restrained yet confident identity that allows complex foresight content to remain legible and precise while maintaining a contemporary and culturally aware presence.

‍

By translating forecasting methodology into visual structure, the system establishes a flexible foundation designed to grow with FTN’s expanding content and audience, strengthening its positioning as both a research-driven and forward-looking platform.

‍

Brand Design & Art Direction: Suat Can Beldek

Typefaces: Dala Moa by Commercial Type, Circular by Lineto

‍