P0 takes its name from Point Zero — the symbolic beginning. Inspired by the Fertile Crescent, where some of the earliest wine cultures emerged, the brand looks beyond established wine regions to explore wine through the lens of origin.

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The identity extends across two wine ranges: Strata, a premium collection, and Native, a more accessible line. A distinct color system differentiates the two, with a restrained palette and refined finishes for Strata and bold, expressive colors for Native.

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The visual identity brings together oversized typography, archaeological references and historical symbolism. The P0 wordmark forms the foundation of the system, while a shared visual language creates a cohesive and recognizable identity across both ranges.

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